I help ambitious organizations grow — with strategy, systems, and integrity.
For more than 15 years, I’ve led marketing and revenue alignment across independent, multi-million and multi-hundred-million-dollar product portfolios. I’ve built go-to-market strategy for international teams, designed reporting infrastructure across continents, and aligned marketing, sales, and product leaders around measurable growth.
But over time, I realized something: growth isn’t a marketing problem. It’s a structural one.
Marketing amplifies what exists. If what exists is misaligned, marketing just amplifies misalignment. If what exists is integrated and sustainable, marketing accelerates it.
So I built WESTIL — a strategic consultancy designed to help organizations grow in ways that are clear, sustainable, and deeply aligned.
Whether I’m advising a global product team or supporting a local nonprofit, my work centers on the same principle: expansion without structure is chaos. And no one wants that!
Hi, I’m Sable.
Traveling, living, and working internationally has shaped how I see the world: every organization, community, or initiative exists in a network of culture, context, and human behavior.
This worldview informs my work. I approach every organization — from a global enterprise to a neighborhood arts center — with the same questions: How can this system thrive? How can growth support mission, community, and people? How can we leave things better than we found them?
I believe deeply that strong systems and intentional growth amplify impact everywhere. Whether it’s a large corporation, small nonprofit, independent business, or local initiative, each has the power to shape culture, community, and legacy — if they’re built to do so.
