Hey, I’m Sable.
I’ve been asking “why?” and finding creative ways around problems and things I didn’t like since I was a kid. I'm naturally curious and creatively driven. It's not about being contrarian, but about seeing what could be.
That’s why I founded WESTIL: to build something better.
A better way of doing business that doesn’t rely on burnout, ego, or exclusion. The best strategy isn’t just about driving numbers; it’s about building systems that are sustainable, thoughtful, and human.
When we stop contorting ourselves to fit into systems that were never built for us, we make room for something real to grow. I ask questions and bring sharp creative thinking to even the most technical or rigid systems. I see what's missing, what’s possible, and what no one else is paying attention to. Better work—and a better world—is possible.
People First. Always.
Operations that leave room for humanity. We center collaboration, care, and sustainability in how your business runs—for you, your team, and your customers.
WESTIL
Structure that Sustains
Business infrastructure meets creative clarity. Together, we’ll make informed decisions and ensure clear priorities.
Born from years of experience across marketing, revenue operations, systems design, and storytelling, WESTIL exists as both a consultancy and a creative practice. I focus on building businesses that support full lives—without burning out the people behind them.
From marketing systems and strategy to retreat design and business planning, I help people build operations that are not only functional—but rooted in who they are and how they work best.
It’s about building better, on purpose.
Growth with Integrity
Informed decisions and clear priorities. We help you expand in a way that’s aligned with your values, not just algorithms.