Our Work
At WESTIL, we design and build marketing infrastructure that carries the weight of real growth. Below are examples of how our structural thinking drives alignment, performance, and momentum.
Fixing Sales & Marketing Misalignment
PROBLEM
Marketing was generating leads, but sales had no system to follow up. CRM automations and feedback loops were missing, and many leads were lost.
APPROACH
WESTIL implemented circular communication between sales and marketing, structured CRM automations, and real-time dashboards to track lead progress.
OUTCOME
Leads previously lost were revisited, pipeline velocity improved, and campaigns became more targeted and aligned with revenue objectives.
Building Trust Through Webinars
PROBLEM
A B2B consultancy serving industrial clients needed to demonstrate expertise and reliability in a highly regulated environment. As laws and operational requirements evolved, their clients relied on them to interpret and act on new regulations without risking delays or rework.
APPROACH
WESTIL designed and launched an educational webinar series and thought-leadership content that showcased the company’s expertise in navigating evolving compliance standards. We aligned marketing with operational teams to ensure messaging accurately reflected real-time guidance, positioned the company as a trusted partner, and integrated follow-up systems so prospects could engage directly with experts.
OUTCOME
The company strengthened its reputation as a reliable, knowledgeable partner. Clients were confident in executing projects without risk of rework, the company gained invitations to speak at industry events, and pipeline improved as prospects increasingly trusted their advisory role. Marketing and sales alignment ensured that thought leadership directly contributed to new client opportunities and sustainable growth.
Refining Services / Product Portfolio Focus
PROBLEM
Marketing efforts were spread across too many products, diluting impact and reducing ROI.
APPROACH
WESTIL audited product performance and traffic, refocused campaigns on top-performing offerings, and streamlined messaging to reinforce priority services.
OUTCOME
Marketing became more efficient, campaign conversion improved, and resources were reallocated to high-impact initiatives.
Streamlining Multi-Channel Campaigns
PROBLEM
Disconnected campaigns across email, social, and events created reporting challenges and inconsistent results.
APPROACH
WESTIL implemented an integrated marketing operations system with centralized planning, KPI dashboards, and clearly defined workflows.
OUTCOME
Campaigns became measurable, dependencies were clear, and ROI could be directly linked to revenue contributions.
Launching Thought Leadership in a New Market
PROBLEM
Entering a new technical market, the company had little visibility, and competitors dominated attention.
APPROACH
WESTIL created a content strategy anchored in industry expertise, with webinars, blogs, and case-study-driven assets, aligned with sales and industry events.
OUTCOME
The company established credibility, gained visibility, and generated qualified leads, creating a foundation for sustainable growth.