Strategy, Operations & Marketing

Build the systems behind sustainable growth.

If it feels like things are flailing, that’s what happens when a business outgrows the systems that built it. It doesn’t mean you’re failing, it means you need support to grow. WESTIL helps businesses align strategy, operations, and marketing so growth feels intentional—not chaotic.

We focus on:

  • Strategic clarity before execution — defining what matters most so effort turns into progress

  • Systems and operations that support growth — how work flows, decisions are made, and priorities are set

  • Marketing that serves revenue — aligning messaging and channels to real business goals

  • Project management — creating structure, accountability, and momentum so work actually gets finished

Signs your growth has outpaced the way your business operates

Friction starts to show up in unexpected places. Things can feel harder to mange, even if your business is doing well. You may notice more effort going into coordination, more time spent deciding what to prioritize, and fewer projects making it across the finish line.

Growth changes how a business needs to operate.

  • Revenue is growing, but decisions are harder.
  • Marketing exists, but it’s unclear what’s actually working.
  • Projects stall because no one has the time or space to manage them well.
  • Everyone is busy, but progress feels slower than it should.
  • You’re relying on memory, Slack messages, or “we’ll figure it out later” to keep things moving
  • The same questions keep coming up, and no one is sure who owns the answer.
  • You’re making decisions reactively instead of intentionally.
  • You know what needs to be done, but it keeps getting pushed aside.
  • You’re “doing marketing,” but can’t connect it to revenue or results.
  • Campaigns start strong but lose momentum halfway through.
  • You’re unsure what to prioritize next, so everything feels urgent.
  • Conversations and collaboration feels very tense, everyone is on edge

Session Offerings

Strategic Reset

2-4 weeks

A focused reset when things feel scattered or misaligned.
Includes:
  • Business and marketing audit
  • Messaging and positioning clarity
  • Systems and operational gaps
  • A clear 30, 60 or 90-day roadmap
  • Metrics and decision frameworks
Common scenarios:
  • Growth without clear direction
  • Marketing efforts that aren’t paying off
  • Leadership feeling stretched too thin
Let’s map your next move!

Growth Transition Support

Initial session + optional monthly support

We'll help you navigate the in-between phase: when what worked before no longer fits, but what comes next isn’t totally clear. Together, we sort through decisions, untangle competing priorities, and identify the systems or support that makes growth sustainable.

It’s not about fixing what’s broken; it’s about adapting.

Focus areas:
  • Priority mapping and decision clarity
  • Systems to support the next phase
  • Ongoing advisory during periods of change
This is steady, thoughtful support—not hustle culture coaching.
Let’s map your next move!

Fractional Marketing Leadership

Retainer Determined by Need

You don’t need someone to do everything, you need someone to help you decide what matters. Fractional Marketing support gives you access to strategic marketing guidance without the overhead of hiring a full-time leader.
This is ideal for businesses that:
  • Have multiple marketing initiatives but need clarity on priorities
  • Aren’t sure which campaigns, channels, or messages are working
  • Want strategic oversight to align marketing with revenue goals
Support includes:
  • Strategic marketing guidance (messaging, positioning, and audience targeting, etc.)
  • Campaign and initiative review
  • Aligning marketing strategy with operations
  • Ongoing decision support
  • Keeping marketing on track with check-ins, feedback, and light advisory
Let’s map your next move!

Project Management

Varies by Project

Sometimes the challenge isn’t knowing what to do—it’s keeping everything moving. WESTIL provides structured, accountable project management for marketing campaigns, operational initiatives, or system rollouts.
Projects could include:
  • Website builds or redesigns
  • Marketing campaigns and launches
  • Operational improvements or system rollouts
  • Cross-functional projects that keep stalling
  • Ongoing support for multi-week or multi-month projects
  • One-time project support for clearly defined initiatives
  • Custom scoped engagements for complex or high-value work
Let’s map your next move!